The Dilemma That Company Xyz, Inc. - 712 Words

Company XZY, Inc. Research Method The dilemma that Company XYZ, Inc. will face is how sales of online reading materials will affect the sales of traditional books. Everyone wants everything electronical and books are no different. Company XYZ, Inc. continues to explore the validity of the data is contingent on the appropriate collection method of the sample data. Therefore, the design of the questionnaire is important to consider in this process. The design of the questionnaire will include an appropriate response type such as ranking the results. Ranking the data is one of the general response types to use. The research team will classify the findings in the order of power. These determinations of ranking and order of power will assist the researchers in the development of appropriate questions for the questionnaire. Questionnaire Design In developing surveys and questionnaires, it is important for researchers to determine the best method of delivering the questionnaire to participants. Researchers have several met hods available, such as face-to-face interviews, electronic mailing of a questionnaire or telephone interviews survey (Cooper Schindler, 2011). Each of these delivery methods has positive and negative aspects. For instance, although delivery by mail or telephone questionnaires are the popular methods of data collection, both methods provide similar advantages, including access to a variety of participants, lower costs with collecting data, and an increase inShow MoreRelatedAnalysis Of Xyz Company Is A Popular Book Chain2022 Words   |  9 PagesIntroduction XYZ Company is a popular book chain. The question to answer by the analysis is there is a reduction in sales of hardcover and paperback books since the release of the electronic reading devices available. 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