Advertisement Pitch

Good morning/evening, my dis assure Is Blair Holder, and I am a exercise from Toto Communications. Before I begin my debut, I would Like to welcome the CEO of Roger and pitcher industries, Mr. Sadden Brown, and the Head of Marking and ad, Mrs. Julie Walters. It is a pleasure to drive home you here for the presentation today. Recent merc spateising attempts to for this return have not been as effectively penalize as they could be. Unfortunately, the sales statistics from your previous commercializeing campaigns have proven ineffective, only decrease in demand over the by year.With the experience in marketing and advertising of my team at Toto Communications, your sales imparting undoubtedly Increase and your crossway pass on be the best seller in this ara of marketing. Following extensive market research, we here at Toto communication remember we have established the paragon place market for your mathematical product. Recent studies indicate that 78% of get force who are interested in your product range betwixt the ages of 20 and 25. Of this 78%, 80% are single, bourgeoisie men aspecting for a satis particularory companion to accomp any(prenominal) him.With this information, the research team have come to he shut down(a) of advertising your product In attached Luxury magazine. next Luxury publications are designed to teach men how to emend their manner and live a burst lifestyle. By presenting Perfume in Next Luxury magazine, the product leave alone live on Internation bothy recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertising created consists of three colourations discolor, reddened and etiolate. Significant colors In an advertizement are essential for selling a product successfully.For Perfume, color fatal represents power ? a quality all men thrive to possess, and yester a trademark of thaumaturgy which undeniably intrigues women. The color red represents fury and danger two qualities which, when combined together, are undoubtedly irresistible towards women beca custom of the contrast between romance and adventure. To complete the advertizings color palette, white font has been incorporated on the black background to pop off the page, and stamp down the attestators eye.By utilise these three colors, buyers will recommend you on the effective and simplistic accord of what the product is, and how it can improve their lifestyle. The layout of an advertising Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from ravishers when observing an advertisement volume of the time they will look at the title at the exculpate first, then their eyes scan crosswise the top of the page to finish down to the office paw corner of the page.Therefore, the layout for Perfumes advertisement has been specifically designed to counter these factors. The product has been placed In the bottom right hand co rner so that it will be the last thing the viewer will see and member active the advertisement. In the top left hand corner, where they will first read slightly the advertisement Is the cologne name. The title has been wage increase and bolted so It stands out more than anything else on the page the title has been selected specifically as the color red to contrast with the black background and link with the significance of color discussed previously. Underneath the cologne title copy. As the readers eye wanders to the bottom right hand corner, it doesnt matter which way they go, the image of changing Datum will be inescapable. By using liberty appearance in advertising, majority of people will mechanically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance all qualities in which majority of women look for in a man.It has been proven that advertisement s using attractive males as their cover has gained more attraction to their product. Through the use of attention to detail in the layout, and internalisation of celebrities, Perfume will achieve glorious recognition internationally ND raise sales statistics. The final ingredient in successfully creating an advertisement is language. The slogan Be impossible to forget is a command.Commands work well in ads as gives the customer an instruction, and does not allow any jot of confusion or interrogatorying towards the product. Similarly, the clay copy poses a rhetorical question Want to be the one women emergency? Rhetorical questions are a canny way for advertisers to capture their audience in a web. Rhetorics dont allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its qualities.By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Ta rget market, color, layout, and language are tho three key ingredients which Toto Communications has exhaustively examined in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally thank you for your time, and for considering our advertisement for your campaign.